ニュース

GAOXIAN、東南アジア代理店募集プログラムを発表、グローバル販路を強化

2024 年 3 月GAOXIAN(高翔グループ)は東南アジア市場向け代理店募集プログラムを正式に発表し、グローバル販路戦略における重要な一歩を踏み出しました。プログラムはシンガポール、マレーシア、タイ、インドネシアを中心とする東南アジアの主要市場を対象に、同地域のシステムインテグレーター、弱電工事業者、ネットワーク製品代理店などの高品質パートナーを募集しています。現地化された販売・サービス網を構築し、東南アジア市場への浸透を深め、ウィンウィンの協力を実現することを目的としています。


2024 年、東南アジアのデジタル経済は急速に発展し、5G、IoT、中小規模データセンターの建設需要が増え続けました。業界データによると、2024 年の地域ネットワークケーブル市場規模は前年比 11.2%増、中国メーカーの市場シェアは60% 超を占め、ネットワークインフラ市場に広大な発展空間が開かれています。GAOXIAN は強力な生産能力、豊富な製品ライン、安定した品質、競争力のある価格を有し、グローバル市場で高い評判を得ています。東南アジアへの進出は業界トレンドに沿うだけでなく、同社のグローバル化戦略の核心部分でもあります。


代理店の権益を守るため、GAOXIAN は段階的な支援政策を策定し、代理店の市場開発を全面的に支援します。具体的には、パートナーは工場直売価格を享受し、利益率を大幅に向上させます。同社は24 時間体制の専門技術サポートを提供し、専門チームが代理店とエンドユーザー向けに取り付け指導、トラブルシューティング、製品研修などのワンストップサービスを提供します。同時に、GAOXIAN は製品カタログ、販促ポスター、デモサンプルなどの充実したマーケティング資料を提供し、代理店の販促活動を支援し、地域でのブランド認知度と影響力を高めます。さらに、安定したサプライチェーンが納期を保証し、代理店の業務中断を防ぎ、成熟した業界協力システムに基づき安定した持続可能な協力を保証します。


ヘイデン・チャン(GAOXIAN マーケティングディレクター)は、「東南アジア市場は当社グローバル戦略の核心地域です。現地の高品質パートナーと協力し、GAOXIAN の高品質製品とプロフェッショナルサービスを東南アジアのより多くの顧客に届け、現地販路を活用して市場ニーズに迅速に対応し、ブランドの地域シェアを拡大したいと考えています。2024 年 6 月末までに8 社の現地優良企業が地域代理店として契約を締結し、販売を開始しました。2024 年、代理店販路を通じた売上は ** 前年比 35%** 増となり、市場の潜在力と協力モデルの有効性が確認されました。今後、GAOXIAN は支援政策を最適化し、代理店と共に東南アジアのネットワークインフラ市場を開拓していきます」と述べました。


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Company Logo 東莞高鴻美岡情報技術有限公司(GAOXIAN)は 2014 年に設立され、研究開発・生産・販売・輸出を一体とした専門的な配線機器メーカーです。東莞に 20,000㎡の近代的生産拠点を保有し、世界中の顧客に高品質な配線製品とソリューションを提供しています。年間売上高の 10%を研究開発に投資し、多数の特許を保有しています。全製品は FLUKE 試験に合格し、IEC・TIA などの国際規格に適合します...

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